Customer Life Cycle

Reach acquisition conversion retention and advocacy.

Customer life cycle. These 40 customers will bring new business for the company. Customer life cycle management is creating cultivating and constantly improving your companys relationship with your clients. There are basically following stages of customer life cycle.

The purpose of the customer life cycle is to define and communicate the stages through which a customer progresses when considering purchasing and using products and the associated business processes a company uses to move the customer through the customer life cycle. In practice analysis beyond this point is viewed as too speculative to be reliable. Customer Life Cycle Model Ppt Diagrams Customer Loyalty Lifecycle Ppt PowerPoint Presentation Picture Customer Experience Display Diagram Presentation Customer Life Cycle Template Powerpoint.

Put the customer life cycle definition another way its the journey from Point A to Point B that a customer takes until they make the final purchase. The customer life cycle comes from the practice of CRM where its traditionally used to map the different stages a customer goes through from considering a product service or solution to the actual buy and at least as important the post-purchase stages where customer retention customer loyalty and advocacy come in. Customer lifecycle marketing CLM is an approach to customer communication that recognises that different stages on the journey to becoming a loyal active customer require different marketing messages and strategies - Ometria Ecommerce analyitics software.

These people should be treated like initial customers as they have the potential value same as that of a customer. The Definition The Customer Lifecycle encompasses the relationship between a company and a customer. Reach acquisition conversion retention and loyalty.

Customer Life Cycle Management Stages. While theres no real consensus for the names of each stage of the customer lifecycle the lifecycle typically includes the following stages. The company then needs to concentrate on the 40 customers who are potential looking for upgrades dormant or at flight risk.

It involves the touchpoints a consumer will have with your company from the. It can be broken down into five distinct stages. Now lets focus on the role of management in each stage.