The Mirror Lululemon

The acquisition of Mirror was an extremely smart business strategy for Lululemon.

The mirror lululemon. When Lululemon announced that it had acquired MIRROR company for 500 million in cash earlier this year plenty of Wall Street analysts were curious whether the main goal is to cross-sell. Lululemon is betting on an increasingly digital future with its 500 million purchase of in-home fitness brand Mirror. As consumers sheltered at home the yoga retailer has been one of the apparel winners during the pandemic with net sales up 22 in its most recent quarter.

Lululemon the purveyor of expensive athleisure and activewear is betting on the future of personalized remote exercise as a way to reach customers by acquiring Mirror a home fitness start-up. The Nearly Invisible Interactive Home Gym. Whats the relationship between lululemon and MIRROR.

Lululemon has announced that it has acquired Mirror an in-home fitness company for a purchase price of 500 million. A brand now owned by the fitness apparel company lululemon Mirror sells a 1500 smart workout machine that aims to bring the advantages of a brick-and-mortar fitness studio into the comfort of your home. When turned on users are able to pick from weekly live classes on-demand workouts and one-on-one personal training according to a release from.

Mirror was purchased by Lululemon last year and the device features prominently on the Lululemon website Connected fitness refers to streamed on-demand home workouts that ostensibly. Outerwear work-pants and of course workout clothes of all types for both men and women. Lululemon acquired MIRROR in July 2020.

MIRROR has become a much-loved part of our brand bringing all kinds of workouts to our guests in their homes. If it follows Under Armour down the wrong path Lululemons investors should. When lululemon acquired Mirror this past summer the joke was that now lululemon customers finally have an overpriced mirror to go with their overpriced leggings.

Investments in digital. The Nearly Invisible Interactive Home Gym. While home gyms and workouts have been on the rise for a while now they have been more popular than ever due to COVID-19 shutting down gyms for nearly four months.